We are grateful to the work of Teesside-based brand agency Better for helping us to create our new name and new look.
Better, who are also now Patrons of our charity, worked with our trustees and staff over several months to develop and create a new name, look and feel as we look forward to the next 10 years.
Now Middlesbrough and Teesside Philanthropic Foundation will be known by a new name of The Teesside Charity, while new branding will be rolled out over the forthcoming weeks and months.
Trustee Karl Pemberton, of our Patrons Active Chartered Financial Planners, said: “We are grateful to Mark Easby and the team at Better, especially John, Charlotte and James who spent time understanding what our charity stood for and how we wanted to be known moving forwards.
“We’re delighted with what has been created, which we feel better reflects where the charity is today as we look back on 10 years of impact and fundraising and forward towards a new era as a powerful force for good on Teesside.”
Mark Easby, Better’s managing director, said: “We’re very proud to offer our support to The Teesside Charity, reaffirming our commitment to the communities closest to us.
“As Patrons, it also cements our long-term partnership with an organisation that works hand in hand with some of the region’s biggest players – all united to use business as a force for good.
“Alongside Our Hospitals Charity, the High Tide Foundation and Steady on Your Feet, The Teesside Charity joins our ever-growing list of social and community-led projects that are making Teesside a better place to learn, work and live.”
To see how Better worked with us to create the new branding, watch this video: https://vimeo.com/631020769
Explaining the background to the new name and look, Mark said: “The new name positions the charity as the definitive local charity.
He explained that the new ‘hand on heart’ icon was developed as a clean evolution of the existing brand.
“Building on the existing brand equity, we have simplified the brand mark and opened it up to help express the new strap line of ‘Bridging the Gap’,” said Mark.
“Now the hands still form a heart but also bridge the gap and encircle it in a lighter, simpler style. The new brand was designed to reflect the optimistic, enthusiastic and empowering personality of the charity.”